Prepare Creatives For The Soft Launch
Having strong creatives for your soft launch ads is essential for generating higher install rates. We recommend preparing 2 types of video creatives featuring the gameplay without misleading elements (i.e. no clicks baits), following the requirements below.
| Instagram/Meta feed |
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| Video: H.264 compression fixed frame rate stereo AAC audio compression at 128kbps+ 1080x1350 recommended length 15-30s video thumbnails should contain no more than 20% of text |
| Image: png/jpg 1080x1350 no more than 20% of text |
| The placement button (Learn more/ Install now) is located at the bottom of the banner. It will be logical to use a CTA (call-to-action) that points to the button. |
| Instagram/Meta stories |
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| Video: H.264 compression fixed frame rate stereo AAC audio compression at 128kbps+ 1080x1920 recommended length 15-30s |
| Image: png/jpg 1080x1920 no more than 20% of text |
| This placement adds 2 elements to the banner: the logo and application name at the top and the swipe button at the bottom. Don’t place text/important elements at the top (150px). Show users that they should tap/swipe up the button (180px) at the bottom. |
How To Produce UA Creatives
Guide to making video creatives of required format and resolution using a free online tool. Includes sample creatives. You can also use any other suitable tool.
Finding Creative Ideas
If you need ideas for your ad creatives, you can explore the Meta Ad Library.
To use the Meta ad Library, first click on “All Ads”. Then enter an app’s name of your game category to find ads for this app:
Where To Find Creative Assets
- Stock video, video templates
- Music, sound effects
- Graphic templates, illustrations
- Presentation templates
- Photos
- Fonts
Members get unlimited downloads.
